My Authority Site Revealed (Plus a Job Offer!)
I tend to get a little itchy when I’m not regularly publishing case study posts here on Leaving Work Behind. After all, this blog was built upon a foundation of case studies — whether it was my first...
View ArticleCase Study: How Should You Be Using RLSAs?
If you were paying attention, you might recall that Google launched Remarketing Lists for Search Ads (RLSAs) at the end of June this year. Now that we’ve had a few months of experimenting with how to...
View ArticleThe Triple X Niche Site Case Study is Now Live (With a BIGGER Twist)
November 1st is now upon us, so that means it’s the launch of the Triple X Niche Site Case Study. For any of you who missed the unveiling post, this is a niche site case study with a twist. Three...
View ArticleMiley Cyrus: A PR Case Study in Flawless Execution
At Social Brand Forum in Iowa a couple of weeks ago, I launched the Spin Sucks presentation. Of course, it will be tweaked, modified, and customized about 1,000 times throughout the next 18 months, but...
View ArticleHow A Single A/B Test Increased Conversions by 336% [Case Study]
In the post below I am going to share a step by step case study in which we increased conversions 336% (that’s not a typo or stuck key – it’s a legit 336%) for a client who owns and operates a career...
View ArticleElementary, Holmes! 3 Tips For Creating Compelling Case Studies
On the 3rd Day of Content, SEP gave me three case study tips. Case studies are a great way to understand what is relevant and what will resonate with your targeted audience. You have the ability to...
View ArticleTriple X Niche Case Study Update: Expenses Report
Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. If you missed the launch then a quick summary is that three people will be tackling the same industry with three...
View ArticleCase Study: An Experiment with Short Form Content
Two days ago I wrote about the power of longer-form content on a blog, and gave a few examples of some posts that I’ve published this year that have been between 4000-7500 words that have done really...
View ArticleCase study: How Hugecity grew through Facebook events
In the past 3 months our Facebook posts were clicked on 1.25 million times without setting up a single promotion. We were able to target our audience for free by posting to Facebook event walls....
View ArticleSeeking Case Studies for New Book on Marketing Performance
The marketing industry is transforming at an accelerated pace, creating ever-expanding gaps in marketing talent, technology and strategy. While marketers are being held to higher ROI expectations, and...
View ArticleGetting Authorship to Work: A Moz.com Case Study
Having author markup working on your site is important—especially if, like Moz, you’re producing new blog content daily. Not only does having an author picture snippet in the SERPs help increase...
View ArticleHow Marketing Automation Boosted Lead Response Time by 94% and Quadrupled...
There’s been lots of talk about the benefits of marketing automation lately, but how do you sell the idea to your boss? I recently wrote a post about justifying the expense of marketing automation...
View ArticleWhat is the Next Niche Pursuits Case Study?
So, I set a goal earlier this month to complete 2 additional case studies during 2014. I hesitate to call them Niche Site Projects (like they were before), because I’m not 100% sure I will be building...
View ArticleThe 2 Case Studies I Will Pursue This Year and Why
One of my goals this year is to complete 2 new case studies this year and document their progress here on my blog. I shared 2 niche site case studies last year, and the positive feedback that I...
View ArticleContent Week Case Study: Carly Heitlinger of The College Prepster
In 2008, Cartly Heitlinger was a freshman in college doing what most of us do in her situation – studying a subject they don’t like in order to get a degree they do. So she started a blog as part...
View ArticleSlideshare Traffic Case Study • From 0 to 243,000 Views in 30 Days
Slideshare. 30 days. 9 presentations. Over 200K views. Several first-page Google rankings. 1,400 clicks to Traffic Generation Café and my Facebook fan page. Over 400 new Facebook fans. My second...
View ArticleCase Study: UnblockWebsites.Com
Yeah yeah, its been a long time since I have blogged. So I figured I would start back up with something fun for all of us, a case study on a new websites I am launching. History Of UnblockWebsites.Com...
View ArticleLeadimpact PPV Marketing Case Study – Top Payday Loan Keywords Revealed!
I started promoting a Payday Loan CPA offer with PPV traffic from Leadimpact in December of 2013. I’m revealing the offer and my top converting keywords. If you have any questions about PPV marketing,...
View ArticleCase Study: Buying Websites and Strategy to Increase Earnings
A couple of days ago, I revealed that the first case study I will be working on is developing a voice chat software with Perrin. Now its time to reveal the second case study of the year. That’s right,...
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